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Company News
263 posts
Small Player Wins Big in Brand Games
A small sports apparel brand made a fresh marketing play that gained global attention and a spot at…
23+ Roles You Might Need on Your Content Marketing Team
Great news! The 2025 budget is bigger, and you can add a new role on your content and…
How This B2B Company Stole B2C’s Sizzle To Heat Up Its Content
How does your B2B brand create content that stands out from its competitors? Abandon boring and expected and…
How To Balance Marketing Specialists and Generalists
Do you need more marketers or more analysts, strategists, and other specialists? Most teams would vote for both.…
![10-essential-tips-for-data-driven-content-marketing-[sponsored]](https://prodsens.live/wp-content/uploads/2024/07/25937-10-essential-tips-for-data-driven-content-marketing-sponsored-380x250.png)
10 Essential Tips for Data-Driven Content Marketing [Sponsored]
AI may accelerate content creation, but to ensure engagement, you need a deeper, more human understanding of your…
Google Drops Out of the Anti-Cookie Campaign. What’s Next?
Google made a major announcement this week. After four years of talk (and a few moves) to end…
Want a New Role? What Hiring Managers Look for in Content and Marketing Job Seekers
Securing a new role in content marketing is challenging. To make it easier, follow the advice of these…
Creative People Aren’t Wicked Problems To Solve
Human creativity isn’t a “problem” that generative AI can solve. The best it can offer is sophisticated mediocrity.…
![combine-ga4-and-chatgpt-to-deliver-more-insightful-analytics-[step-by-step-instructions]](https://prodsens.live/wp-content/uploads/2024/07/25607-combine-ga4-and-chatgpt-to-deliver-more-insightful-analytics-step-by-step-instructions-380x250.png)
Combine GA4 and ChatGPT To Deliver More Insightful Analytics [Step-by-Step Instructions]
Stop treating GA4 reports and ChatGPT prompts as separate processes. Combine the two with these step-by-step instructions and…
The Best New Marketing Metric Since SEO Came Along
Learn about the latest marketing metric to make headlines — share of model. It’s got nothing to do…