Browsing Tag
B2C
21 posts
Evolving with the market: The role of experimentation in B2C product marketing
Product marketing managers (PMMs) play a pivotal role in determining the trajectory of a product’s journey from conception…
The psyche of today’s B2C buyer: Unraveling the secrets of their purchasing decisions
Understanding the motivations and thought processes of your B2C customers is crucial for anyone looking to influence buying…
Customer ratings & reviews: 7 Strategies to maximize your business’s influence
Are you tired of shouting from the rooftops about how great your local business is, but still struggling…
Creating product marketing campaigns to scale B2C revenue subscriptions
Before we dive in, I want to ask a potentially controversial question: Do you use Bumble? In case…
How to drive effective B2C product launches with CRM insights
Investing in a customer relationship management (CRM) system is essential for any business. Not only do such tools…
7 proven product marketing strategies for B2C brands
Product marketing strategies undoubtedly lend themselves well to business-to-consumer, or B2C, environments – and are just as critical…
How brand messaging changes for B2B and B2C companies
Ah, messaging – the beating heart of product marketing efforts. And what does a heart need to successfully…
7 strategies B2C fitness apps use to increase customer engagement
Fitness apps have become an increasingly popular way to stay fit and healthy, especially for those who don’t…
What are customer needs? 5 steps to meet them
There are three certainties in life: Death, taxes, and product marketers being reminded to address their customer needs.…
Product marketing trends to look out for in 2023
This time last year, we looked at our crystal balls and made some predictions for how 2022 would…