Browsing Tag
B2C
15 posts
How brand messaging changes for B2B and B2C companies
Ah, messaging – the beating heart of product marketing efforts. And what does a heart need to successfully…
7 strategies B2C fitness apps use to increase customer engagement
Fitness apps have become an increasingly popular way to stay fit and healthy, especially for those who don’t…
What are customer needs? 5 steps to meet them
There are three certainties in life: Death, taxes, and product marketers being reminded to address their customer needs.…
Product marketing trends to look out for in 2023
This time last year, we looked at our crystal balls and made some predictions for how 2022 would…
Getting to grips with Customer Advisory Boards and their benefits
Creating and launching a product is one thing but developing and improving it is another. One of the…