Browsing Tag
B2C
17 posts
The power of nutritional labels: How educational campaigns shape product perception
In today’s world of transparency, where consumers demand honesty and insight into their purchases, nutritional labels have evolved…
Engaging the modern viewer: Effective TV ad strategies for CTV
The television landscape has dramatically evolved with the advent of Connected TV (CTV), fundamentally changing how viewers consume…
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Boost revenue with these pricing psychology hacks [Video]
Learn more Enjoyed this video? Why not check out some related reading👇 How to boost your product’s value…
6 effective strategies to create high-converting product landing pages
The success of your online store hinges greatly on the effectiveness of your product landing pages. Crafting product…
Winning the online shopper: The power of compelling product pages
This article is based on David Copeland’s brilliant talk, ‘Maximizing revenue through digital commerce insights’, given at the…
9 must-know B2C product marketing strategies to boost growth
In today’s highly competitive B2C landscape, you need to employ strategic and customer-centric approaches to drive sustainable growth. …
Evolving with the market: The role of experimentation in B2C product marketing
Product marketing managers (PMMs) play a pivotal role in determining the trajectory of a product’s journey from conception…
The psyche of today’s B2C buyer: Unraveling the secrets of their purchasing decisions
Understanding the motivations and thought processes of your B2C customers is crucial for anyone looking to influence buying…
Customer ratings & reviews: 7 Strategies to maximize your business’s influence
Are you tired of shouting from the rooftops about how great your local business is, but still struggling…
Creating product marketing campaigns to scale B2C revenue subscriptions
Before we dive in, I want to ask a potentially controversial question: Do you use Bumble? In case…
