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Product Management
3187 posts
Developer survey template
Understanding what developers need is the foundation of any great developer product or marketing strategy – but getting…
How to stay customer-centric in competitive SaaS markets
I still have vivid memories of sitting in my first-year Intro-to-Marketing class, MAR 101, both curious and excited.…
How I’m redesigning product marketing for the age of AI
It’s 2021, and I’m staring at my laptop screen with 37 browser tabs open. Each one represents a…
Mastering Claude for product marketing [Claude series 1 of 6]
Claude isn’t a chatbot anymore. It’s an ecosystem – and it’s evolving fast. Most of us started the…
One story, many chapters: Shaping consistent narrative through a rapid launch schedule
Marissa Bannigan from IBM Apptio presents a comprehensive framework for product marketers to create coherent organizational narratives in…
From ‘meh’ to must-have: How PMMs can turn enablement into adoption
A product marketing leader from security products manufacturer Dora Macaba shares her journey of transforming sales enablement within…
The PMM glow-up: Redefining what to own and how to drive impact
This presentation explores how product marketers can evolve from being seen as order-takers to becoming strategic leaders within…
Lights, camera, LinkedIn: Building a personal brand beyond your job title
A product marketing professional presents a comprehensive framework for building personal brands within the product marketing field. The…
Stop shipping trivia: The PMM’s guide to uncovering real product insights
What is an insight? You may, as a product marketer, already dabble in so-called insights as part of…
Panel | Rethinking sales enablement: How product marketing assets are evolving in an AI-first world
This panel discussion explores the evolution of sales enablement from traditional asset distribution to buyer-focused strategies. Three product…