How To Measure the Value of Your Audience (in Real Money)
You’ve heard how important audience building is again and again. It’s one of the arguments for a content-driven…
Why Holding Attention Isn’t a Worthwhile Content Strategy Anymore
OpenAI’s many recent missteps devalue the currency brands should prize over anything else — trust. Here’s how to…
Why Even Crushing Content Failures Aren’t Mistakes
Laughing at content failures feels cathartic at times (there but for the grace of the audience …). But…
Time To Evolve Your Social Media Strategy for 2024
The TikTok “ban” grabs the headlines. But TikTok’s impact on other social media algorithms has a bigger impact…
Why Your Content Won’t Surprise or Delight Unless You Expect More (From People and AI)
Why do we call it generative AI when it doesn’t generate anything new? Renaming the much-discussed tech is…
Avoid Traditional Marketing Metrics To Prove Content’s Real Value
Content marketing requires a nuanced measurement program that differs from traditional marketing analysis. Use this four-step process to…
Overcome Change Fatigue and Boost Your Content Strategy
Not changing gets you nowhere. Get insightful anecdotes paired with practical strategies to motivate your marketing and content…
Think Like a Golfer To Create a Winning Content Strategy
More content always seems better or at least less risky. But what if you played a different strategy?…
Why Coding is Scary and How To Learn Better
Learning to program is hard. I am still learning to program. I have been at this for 9…
How To Get Unstuck With Generative AI in Your Content and Marketing
Generative AI isn’t serving marketers well. All the options make it easy to apply, but all the options…