Why do we call it generative AI when it doesn’t generate anything new? Renaming the much-discussed tech is just one of the ways Robert Rose suggests aligning expectations with reality. The other? Challenging people to aim for higher-quality ideas and deliverables.
Why Your Content Won’t Surprise or Delight Unless You Expect More (From People and AI)
Related Posts
AI Agents Today: How Google Gemini, Stream Realtime & Claude are Rewriting Marketing
I’ve spent decades analyzing shifts in marketing, but the rise of AI agents is the most disruptive one…
5 Ways Marketing Managers Can Improve Team Efficiency
Marketers today have advantages that their predecessors wouldn’t have dreamed possible. Take real-time campaign tracking and monitoring, for…
Say Hello to Your MozCon 2025 Speaker Lineup (So Far!)
MozCon is hitting the road in 2025 with two incredible events! Join us in London (August 12) or…
