Content Marketing Institute Team
33 posts
Marketing’s Musical Chairs: Why So Many Reorgs (and What It Means for You)
Almost half of companies restructured their marketing teams in the past year, according to Marketing Week. About four…
Don’t Wait To See How Cookies Crumble; Cook Up a New Data Strategy Now
Decipher the third-party cookie conversation. Then, do something to create a data strategy that isn’t impacted by whatever…
Stuck in B2Boring? Take These Lessons From the Super Ads Bowl
What does the Super Bowl ad game mean for marketers? Don’t let it be just a spectator sport.…
The CMO Disappearance Doesn’t Mean What Everybody Thinks It Does
Big brands ax the CMO role. LinkedIn talks about fast-growing jobs. Are they just wrapping the same old…
What Marketers Should Do as Google Crumbles Third-Party Cookies
If you think Google’s removal of third-party cookies for Chrome browser users requires a legal or technical solution,…
Solo Stove Burns Marketing Team Over Snoop Campaign
Solo Brand ousted its CEO for a “disappointing” Snoop Dogg smokeless campaign. But the real disappointment stems from…
Prompts Aren’t All That: Give Generative AI a Better Role in Creating Great Content
Knowing how to create prompts for generative AI is akin to knowing how to create HTML codes in…
Forget Likes and Downloads: This Is 2024’s Ultimate Marketing Metric
The debut episode of CMI’s series What’s New features an old marketing metric that’s back in a new…
Marketing in 2024: AI, Brand, and the End of Social Media?
Take five minutes to dig into the 525,600 minutes that made up 2023 for marketers and what should…
The Rise of Retail Media Networks in 2024: Why Marketers Should Care
To some surprise, digital advertising spending will jump in 2024. But the unexpected news for most is the…