Where LinkedIn’s AI Move Went Wrong
LinkedIn came under fire for training its AI models on users’ content. Adobe, Meta, and Zoom have faced…
Don’t Let AI Headlines Steer Your Marketing Career the Wrong Way
Headlines seemingly abound about generative AI’s impact on the careers of marketers and media creators. But what’s a…
MAICON Highlights: Determining the Role of AI in Marketing
Humans gathering to talk about marketing artificial intelligence is an irony too great for CMI’s Robert Rose to…
Go for the Win-Win: Game Your Paid Media Strategy
Big brands like Disney and Amazon have upped their advertising options with interactive “advergames.” The technique is a…
AI-Assisted Search Will Change the Pay-To-Play Games for Content Marketers
Only one answer appears in an AI-assisted search. How can a brand be the one advertiser in it?…
Solo Stove Brand Reignites Snoop Dogg With Blunt Marketing
Solo Brands is at it again. Snoop Dogg returns to its smokeless stove ads. But is the campaign…
How AI Grades for Influencers Help With Brand Safety
One-fourth of U.S. companies say influencer spending will take 40% of their total marketing budget. How can brands…
So, Google’s a Monopoly — Will Anything Change?
Mainstream media coverage of the Google monopoly ruling might make you think the monster is dead. But is…
Small Player Wins Big in Brand Games
A small sports apparel brand made a fresh marketing play that gained global attention and a spot at…
Google Drops Out of the Anti-Cookie Campaign. What’s Next?
Google made a major announcement this week. After four years of talk (and a few moves) to end…