Solo Brands is at it again. Snoop Dogg returns to its smokeless stove ads. But is the campaign different than the viral one that led to the CEO’s departure? Is there something marketers can learn from the new initiative? Yes, to both.
Related Posts
Why Your Content Won’t Surprise or Delight Unless You Expect More (From People and AI)
Why do we call it generative AI when it doesn’t generate anything new? Renaming the much-discussed tech is…
Segmentation, Targeting, & Positioning (STP Marketing): The Marketer’s Guide
As a content strategist, I like to ask my clients a lot of questions, starting with, “Who’s your…
How to Write a Marketing Resume Hiring Managers Will Notice [Free 2023 Templates + Samples]
As we collectively enter into yet another year of an uncertain employment landscape, having a stand-out marketing resume…