Ecosystems can make or break your brand. See what went wrong (and right) for Zume, Kodak, Apple, and CVS – and how to apply these lessons.
Related Posts
Ask Teresa: For Customer Interviews, Who Counts as a Customer?
Whenever I introduce the topic of customer interviews (the foundational element of continuous discovery), I get a lot…
How to be confident and engaging in high‑stakes meetings | July 16
There’s a version of you that’s sharper in the hallway than in the boardroom. You know your positioning.…
GTM Alpha: How Clay is building GTM for the AI era
Clay is perhaps one of the most talked about tools in the modern GTM stack. Founded in 2017,…