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What is positioning? | The complete guide
A market positioning strategy is a set of actions and processes that are designed to improve the image and visibility of a brand, company, or product.
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Bryony Pearce![What is product positioning? [Video]](https://www.productmarketingalliance.com/content/images/2021/03/01-Positioning.png)
A practical guide to creating a winning positioning and messaging strategy
Throughout this article, I’d like to provide you with some best practices and a process that you can adopt, adapt, and use in your own company the next time you’re faced with the challenge of crafting positioning and messaging for the products that you sell.
Daniel Kuperman![What is product positioning? [Video]](https://www.productmarketingalliance.com/content/images/size/w1200/2023/03/danny-howe-98KlbUsOO_w-unsplash--1-.jpg)
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