Marketers frequently measure the time a consumer spends with content as a proxy for trust. The more time spent with the content, the deeper the trust in the content or brand. That’s a big mistake. Find out why.
Attention vs.Trust: Which Should Content Marketers Prioritize?
![learn-the-abcs-of-dxps-[sponsored]](https://prodsens.live/wp-content/uploads/2024/02/20332-learn-the-abcs-of-dxps-sponsored-110x110.png)
Related Posts
Does Instagram Shopping Drive ROI? New Data on How to Get Approved, Add Product Tags, & Actually Make Sales
The evolution of Instagram has been action-packed. One day, we’re trying to find the perfect filter for a…
5 Real-Life Ledes That Kinda Work (and How They Could Be Better)
Next to the headline, the lede is everything. It must complete many tasks — hook the reader, indicate…
Go for the Win-Win: Game Your Paid Media Strategy
Big brands like Disney and Amazon have upped their advertising options with interactive “advergames.” The technique is a…
