Marketers frequently measure the time a consumer spends with content as a proxy for trust. The more time spent with the content, the deeper the trust in the content or brand. That’s a big mistake. Find out why.
Related Posts
Why Your Business Needs an Internal Content Marketing Strategy to Strengthen Brand Culture
Since what feels like the beginning of time, most businesses have focused their marketing outward – toward customers,…
Google Makes It Official: Content Marketing Is Now the #1 Ranking Factor
Google’s thrown down the gauntlet: Content marketing is king of the SEO hill. If your business has been…
Email Marketing Set-up with CRM: A Step-by-Step Guide
CRM email marketing is a powerful tool that combines relationship management with targeted outreach, enabling your brand to…