To reach a younger, more diverse audience, Volvo Penta’s agency dove into an innovative content strategy. The resulting videos and supporting campaign earned millions of viewers, changed industry conversations, won an award, and earned a spot on the Content Marketing Project of the Year finalist list.
How Volvo Penta’s Adventurous Campaign Shook Up Marine Leisure Marketing
![why-most-video-content-fails-to-reach-its-full-potential-[new-research]](https://prodsens.live/wp-content/uploads/2023/11/16995-why-most-video-content-fails-to-reach-its-full-potential-new-research-110x110.png)
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