New McKinsey research says business growth is more likely to occur if CEOs and CMOs agree on marketing’s role. That makes sense, but that conclusion stops short of identifying what marketing really needs to do.
Does CEO-CMO Alignment Go Far Enough for Business Growth? Probably Not
Related Posts
50+ YouTube Stats Every Video Marketer Should Know in 2022
YouTube has experienced explosive growth since it was founded in an office garage in 2005 and has since…
The Ultimate Guide to Google Search Console in 2023
At any given time, I have GSC open in 2 to 10 tabs. It’s helpful on a macro…
The Ultimate Guide to Building a Website Redesign Strategy
So, you want to start a website redesign. Maybe you just finished a brand overhaul or your product…
