This article is based on Devon and Erica’s discussion at the Product Marketing Summit in Denver, 2023. Product Marketing Alliance members can watch the session in its full glory here.
In this article, we’ll be diving into the realm of product marketing, examining its strategic functions, and exploring how we can leverage it to achieve OKRs.
We’ll also delve into some key metrics that are currently being used to measure product marketing’s effectiveness. However, we need to acknowledge up front that there’s no definitive blueprint for measuring success in this area.
First, let us introduce ourselves. We’re Devon O’Rourke, Founder and Managing Partner of Fluvio, and Erica Foster, Senior Product Marketing Consultant at Fluvio – a product marketing consulting firm.
We work hand in hand with various companies and get an inside view of the strategies and metrics tech companies are using to measure product marketing. And being a consulting company, we’re often asked about our performance – as we’re sure you are too.
During this piece, we’ll hone in specifically on:
- How product marketing teams measure their success
- Sharing success metrics with other teams
- How to ensure you hit your goals
- How to get ongoing stakeholder buy-in
