Whether you’re a sales connoisseur looking to revisit old ground, or an entry-level product marketer learning the ropes, Sales Enablement Certified features essential insights that’ll help you fill your knowledge gaps and thrive in the increasingly competitive field of product marketing.
Course overview
Sales enablement is a critical component of the product marketing function. The process is key to PMMs boosting their sales, supporting their reps, growing their customer base, and most importantly, helping bring in more revenue for their respective company.
Enrol in this exposé of sales enablement best practices and gain access to a 13+ hour curriculum featuring chapters on core areas, including sales enablement metrics, onboarding programs, sales enablement collateral, and much more – it’s your golden ticket to the rudimentary elements of a vital part of product marketing.
By the conclusion of the course, you’ll be equipped with the knowledge you need to confidently plan and implement a sales enablement strategy that’ll lead your sales team to success.
“Investing in yourself & your teams through programs like the Sales Enablement Certified Core will put you on a path towards success.
Strategic Enablement has an impact – and quantifying the impact puts you on the path to gain a seat at the table of influence, justify more headcount, help sales to drive further impact with related initiatives, or elevate the enablement brand in you.”
– Teri Long, Vice President at CB Insights
By the end of this course, you’ll be able to confidently:
🏆 Communicate the importance of sales enablement to your sales team, product marketing, and other teams within your organization.
🚀 Build a stellar onboarding program that’ll provide new hires with the skills they need to thrive.
🤝 Develop useful sales content and deliver it to the relevant audience.
🤑 Calculate the success of your programs, and communicate the value of your work to leadership through quantifiable metrics and data.
What you can expect in this course
You’re in good hands
Sales Enablement Certified has earned the coveted seal of approval from bona fide sales enablement experts plying their trade at respected companies such as Salesforce, Siemens, Cisco, PayPal, LinkedIn, and more.
Product Marketing Alliance is the go-to community for product marketing pros keen to cultivate their credentials, and the importance of sales enablement isn’t lost on our team.
We’ve teamed up with a variety of industry experts to deliver groundbreaking articles, insightful podcasts, riveting reports, and exciting events, each of which has helped PMMs hone their sales enablement skills.
“I found this course to cover the core areas of knowledge someone would need to know as a sales enablement professional. The real-world test will be putting all the learnings into practice but the included templates will help many get started, and it was helpful to see the bonus material where active practitioners share their knowledge.”
– Minerva Thai, Senior Product Marketing Manager at WorkRamp
Course curriculum 👩🏫
✅ Cross-functional alignment
💰 Sales onboarding & training
💬 Customer-centricity
📝 Guided content
📊 Metrics & measurement
🛠 Tech & Tools
Don’t worry, we do team rates, too.
If you’re looking to get a team of three or more PMMs certified, then speak to Tom about team rates at t.madden@pmmalliance.com.
P.S. If you need help convincing your boss, we’ve done the hard part for you. Just click here.
What’s included when I enrol?
👩🏼🏫 Access unrivalled tuition across 7 insightful modules.
📙 Transform your approach to sales enablement with 40+ chapters, packed with an array of industry-specific knowledge, skills, and resources.
📝 Test your understanding of key concepts with 50+ exam questions spread throughout every module.
🛠 Consolidate your learning and streamline internal processes with coursework and 19 vetted and tested templates and frameworks.
⏰ Learn from leading sales enablement experts, with 13+ hours of content, plus bonus footage crammed with expert insights from brands like RingCentral, The Guardian, LinkedIn, and more.
🔖 Stand out in the product marketing market with an Official Certification (if you pass all exams).
👨🏼💻 Learn at your own pace to suit you.
“Every module gave me food for thought and valuable info to help demystify sales enablement – for good!”
– Igor Kranjčec, Head of Marketing, Mediatoolkit
FAQs
Q: Who’s this course for?
A: This course is for product marketers who want to take their sales enablement skills to the next level. The certification’s thorough curriculum will help you understand sales enablement essentials and become a well-rounded sales enablement practitioner, adding more value to your company.
Q: How does the course work?
A: The course is 100% online and entirely self-paced. After enrolling, you’ll work through the modules in chronological order and be invited to take part in activities. At the end of each module, you’ll be presented with mandatory exam questions and if you pass all these, you’ll become Sales Enablement Certified!
Q: How long will the course take to complete?
A: The course content, activities, and exams will take approximately around 13 hours to complete. Of course, this will depend on you – you can dip in and learn as and when you please.
Q: What happens if I don’t pass the exams?
A: If you fail the first time around you’ll be given the option to retake the exam. If you fail the second attempt, unfortunately, it means you won’t get the certificate. However, all’s not lost, you’ll have still learned LOTS and you’ll be given access to the course materials for life – so you can brush up on the bits you slipped up on forevermore.
Q: How long will I have access to the course content?
A: For life! One, one-off payment gives you unlimited to all the course’s content forevermore.
