Browsing Tag
Strategy
80 posts
Martha Bitar’s Top 5 Things That Helped Her Bootstrap to $25M ARR
In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Martha Bitar, CEO…
Your GTM is broken. How to Fix it with SC Moatti, GP of Mighty Capital
In this episode of the SaaS Revolution Show our host Alex Theuma is joined by SC Moatti, Managing…
How to Leverage Happy Customers to Promote Your Brand
Even with all of the advances and changes in the world of marketing, word-of-mouth is still the most…
How You Can Give Consumers More Choice in Advertising
Consumers have a love-hate relationship with digital advertising. On one hand, they want to learn about new products…
How to Keep Your Marketing Resume out of the Trash
There’s a great irony among the marketing profession. Most marketers are quite good at what they do—whether it…
27 B2B Marketing Strategies That Will Deliver Success in 2024
“Strategy without tactics is a daydream; tactics without strategy is a nightmare.” Influenced by Sun Tzu, this quote…
15 B2B Marketing Metrics That Matter to CEOs
As CEOs worldwide are looking at marketing as a growth driver, they have become more critical in measuring all…
Customer Retention – The Lost Art (And Science) Of Marketing
In the past, understanding which marketing programs delivered the best results proved challenging. Today this is no longer…
How to Integrate Marketing with Corporate Social Responsibility
Today, nearly everyone uses social media to address or engage with companies around social and environmental issues. Consumers…
9 Questions To Ask Yourself Before Designing a Brand Logo
Your logo is more than just a symbol. It’s the face of your brand. When we see three…
