Browsing Tag
Storytelling
34 posts
Authentic storytelling: The Ray-Ban Meta launch
This article is based on Chris Smellie’s talk at the Product Marketing Summit in New York. As a…
Pressure-testing your product stories: A 7-step framework
This article is based on Ada Story’s talk at the Product Marketing Summit in London. As a PMA…
The secrets of human-centered storytelling
This article is based on Nick’s insightful interview with Elliott Rayner on the Storyselling podcast. You can listen…
SUNDAY REWIND: Storytelling for product leaders by Peter Fletcher-Dobson
This week’s Sunday Rewind is a ProductTank Wellington talk from Peter Fletcher-Dobson, then Chief Digital Officer at BCITO, on…
Telling stories that stick
This article is based on a workshop led by Jen Thompson at the Product Marketing Summit in Sydney.…
How to use storytelling to connect with B2B clients and build brand loyalty
Once upon a time, B2B marketing was all about cold calls, pitch decks, and product specs – but…
The art of strategic narrative: A blueprint with 3 key questions to ask & 6 proven steps
Product marketers are storytellers. We set the context for the product and for the portfolio. When blending these…
The future of brand storytelling for CMOs
People love a good story, so logically, people love marketing that tells a good story, right? But with…
Learner of the Month, March 2023 | Minesh Patel, Vertex Inc
This month, we’re celebrating the incredible achievement of Minesh Patel, Senior Manager of Product Marketing at Vertex Inc.…
Data-driven storytelling that actually resonates
This article was taken from a presentation for the Product Marketing Summit, San Francisco 2019 when Eugenia was…
