Browsing Tag
Storytelling
36 posts
How to use storytelling and product narrative in marketing
Storytelling is a process used by product marketers to communicate a message to their audience, via the combination…
The real value of product marketing: A journey from shoes to superyachts
Have you ever sat across from a recruiter who said you’re amazing, you’ve got all the right skills,…
Why your product needs a narrative: A practical guide to the Product Narrative Canvas
After working on thousands of products, I’ve learned something simple but consistent: features rarely win on their own.…
The future of product marketing: Competing with AI, winning with storytelling
The future can feel pretty overwhelming, can’t it? If you spend five minutes on LinkedIn, you’re bound to…
![how-to-tell-stories-that-make-people-stop-scrolling-(and-start-buying)-[video]](https://prodsens.live/wp-content/uploads/2025/05/34470-how-to-tell-stories-that-make-people-stop-scrolling-and-start-buying-video-380x250.png)
From data points to compelling narratives
PMMnow is your chance to stream exclusive talks and presentations, hosted by product marketing experts and industry leaders.…
5 keys to unlock the power of storytelling in PMM
This article is based on Zack Wenthe’s brilliant session at the Boston Product Marketing Summit. As a PMA…
How to keep the human touch in storytelling
Digital users are inundated with ads and promotional content on virtually every digital channel, from web searches to…
Stories That Move, Messages That Stick: The Secret to Persuasive Marketing
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help…
Screenwriting Techniques for Marketers: Defining Your Customer’s Problem
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help…
