Browsing Tag
Product Marketing
137 posts
How many personas is a crowd?
Product marketers know that personas are a powerful tool to bring your target buyer to life, make what…
State of Market Research Report | Sponsored by Semrush
It’s here, your ultimate resource on how marketing leaders are currently conducting market research. We partnered with our…
What Is A Go-to-Market Strategy?
What is a Go-to-Market strategy? A Go-to-Market strategy fuses together all of the elements that drive a business,…
Making connections: The secret to exceptional cross-functional teams
This article originates from a presentation at the Product Marketing Summit in San Francisco, 2022. Catch up on…
The 3 C’s to look out for in presentation materials | GhostRanch Communications
In this special episode of Product Marketing Insider, Mikey Mioduski, Kelsey Jones, and Allie Wilson from GhostRanch Communications…
Four ways to improve customer onboarding with interactive surveys and quizzes
Customer onboarding often goes wrong. For example, 63% of customers abandon digital banking onboarding. And things don’t look…
What are analyst relations? Best practices and key metrics
In an episode of Meet the Masters: The Product Marketing Podcast, I spoke with Daniel Kuperman, Head of…
Top product marketing events of 2023 that you must attend
After such a successful run of events last year, we’re making no attempt to slow down now! We’re…
The power of stakeholder management: A key to successful product marketing
Being a product marketer is like being an octopus – we have our hands in everything across the…
Product marketing vs content marketing: How much content marketing should PMMs own?
When marketers rely less on paid distribution channels and focus more on creating quality content for organic growth,…
