Browsing Tag
Product Marketing
137 posts
Going from ‘Big Tech’ to a pre-seed start-up as a product marketer
Hello! I’m Vincent – currently serving as Chief Operating Officer at AetherIoT. We’re a deep-tech start-up physically based…
Nailing your GTM strategy with the 4 A’s
This article derives from a presentation at the Product Marketing Summit London in 2021. Watch this presentation, and…
Master the art of positioning for a successful marketing strategy.
December 8 (9am PST | 11am CT | 12pm ET | 5pm GMT), unite with Julien Sauvage, VP…
Building and scaling product marketing teams | Selin Tyler, Senior Director & Head of Product Marketing at Dolby Laboratories
In this episode of Product Marketing Inside, host Lawrence Chapman welcomes Selin Tyler, Senior Director & Head of…
How to determine your ideal customer profile
My name’s Yael Davidowitz-Neu, and I’m the Director of Product Marketing at Cyxtera. In this article, I’ll be…
Creating tangible outcomes through growth and product marketing teams | Jana Frejova, Spendesk
A little about Jana Jana Frejova is the Team Lead of Growth & Product Marketing at Spendesk.…
The role of product marketing in the FIFA World Cup Qatar 2022
In 2010, Qatar fought off competition from the likes of the USA, England, and Australia, to secure the…