Browsing Tag
Product Marketing
137 posts
2022 Product Marketing Salary Survey | Results
This year, we’ve teamed up with Kompyte and surveyed product marketers from across the globe to create the…
“I find the learnings invaluable and I’m able to apply these new skills in my role day to day.” – LexisNexis
Amit Alagh is the Senior Product Marketing Manager at IT services and consulting company LexisNexis. A 2022 product…
“I find the learnings invaluable and I’m able to apply these new skills in my role day to day.” – LexisNexis
Amit Alagh is the Senior Product Marketing Manager at IT services and consulting company LexisNexis. A 2022 product…
Reflecting on 2022 | Product Marketing Life highlights
About this episode In this special episode of Product Marketing Life, host Mark Assini reflects on some…
The field connection: How to build lasting sales relationships
This article is based on a presentation from the Product Marketing Trailblazers event, from December 2021. Catch up…
How to choose the right KPIs for your A/B tests
In my 20 years of UX design experience, I’ve learned that A/B testing should be the key element…
How brands can align with consumer values in times of turmoil
No one needs to be reminded of how turbulent the past few years have been – and how…
How to build a powerful developer community
This article derives from a presentation at the Developer Marketing Summit in 2021. For more exclusive content, visit…
2022’s Top 100 Product Marketing Influencers
“An influencer is a key individual with an extensive network of contacts, who plays an active role in…
What are “Team APIs” and why should product marketers use them?
In the world of coding, APIs (Application Programming Interfaces) are simple, agreed-upon protocols that software components use to…
