Browsing Tag
Product Marketing
137 posts
What is Competitive Intelligence in Marketing?
Competitive analysis refers to the process of identifying your competitors and analyzing their strategies. The goal is to…
Empathy, networking, and storytelling – the three keys to product marketing success | Jen Jones, CMO at commercetools
A little about Jen In this special episode of Product Marketing Life, host Mark Assini passes over…
7 strategies for new customer acquisition in 2023
Before you develop your customer acquisition strategy, there are a couple of things you need to roll out…
Expert tips for improving your product marketing skills in 2023
With a new calendar year underway, professionals the world over have set targets as they strive to develop…
Inside the mind of a Top 100 Product Marketing Influencer | Holly Watson, Senior Product Marketing Manager at AWS (Amazon Web Services)
In the first Product Marketing Insider episode of 2023, we’re continuing to bring you all the action and…
Inside the mind of a Top 100 Product Marketing Influencer | Holly Watson, Senior Product Marketing Manager at AWS (Amazon Web Services)
In the first Product Marketing Insider episode of 2023, we’re continuing to bring you all the action and…
How to launch a product within the market
What is a product launch? A product launch is a process in which a new product or service…
Qualitative vs quantitative research
Data analysis is a broad and often complex subject to get to grips with, it can overwhelm even…
What is a persona in marketing?
What is a persona in marketing? Personas are fictional characters you create based on research, and they represent…
The job seekers’ mini-guide everyone needs to read
1.4 million over 55’s in the UK have chosen not to return to the workplace since the pandemic,…
