Browsing Tag
Product Marketing Strategy
88 posts
3 AI use cases to elevate your strategy
This article is based on Liza Adams’s brilliant talk at the Product Marketing Summit in Denver. As a…
![navigating-the-multi-faceted-role-of-product-marketing-[video]](https://prodsens.live/wp-content/uploads/2024/11/28973-navigating-the-multi-faceted-role-of-product-marketing-video-380x250.png)
Is category creation worth the hype?
This article is based on Jamie Bolland’s brilliant talk at the Amsterdam Product Marketing Summit. As a PMA…
Unleashing the power of sales-marketing synergy with Aphrodite Brinsmead
In the world of SaaS, aligning sales and marketing can be the key to reducing friction, boosting ROI,…
Global product marketing: A U.S. vs. EU perspective – A personal take from the two Biancas
Product Marketing Alliance (PMA) is no stranger to connecting passionate product marketers worldwide. In the past few years,…
What is solutions marketing?
Ever feel like your product marketing efforts are missing the bigger picture? That’s where solutions marketing comes in. …
Market Development Strategy: Definition, Methods, and Examples
Is your company ready to target new markets? How can you gauge the viability of expanding your business…
How Clari dominated the revenue platform category with Julien Sauvage, Clari
Category creation is no mean feat, but when executed successfully, the rewards can be monumental for PMMs. It’s…
How Clari dominated the revenue platform category with Julien Sauvage, Clari
Category creation is no mean feat, but when executed successfully, the rewards can be monumental for PMMs. It’s…
Achieving alignment in product marketing with Michele Nieberding, MetaRouter
How often do you hear about marketing being treated as a cost center rather than a powerful revenue…