Browsing Tag
Product Marketing Strategy
87 posts
![the-essential-leadership-skills-for-product-marketers-[video]](https://prodsens.live/wp-content/uploads/2025/03/33194-the-essential-leadership-skills-for-product-marketers-video-380x250.png)
The essential leadership skills for product marketers [Video]
Looking for more? Why not check out some related reading? 👇 Product marketing leadership resource portal Level up…
Top 11 technical writing skills for product marketers
Bridging the gap between technical complexity and clear, compelling messaging isn’t just helpful – it’s essential. Whether you’re…
![market-segmentation-explained:-the-smart-way-to-target-customers-[video]](https://prodsens.live/wp-content/uploads/2025/03/32974-market-segmentation-explained-the-smart-way-to-target-customers-video-380x250.png)
Market segmentation explained: The smart way to target customers [Video]
Looking for more? Why not check out some related reading? 👇 What is market segmentation? | Overview and…
5 steps to ignite your win/loss program
This article is based on Catherine Alexander’s brilliant talk at the London Product Marketing Summit. PMA members can…
![how-to-turn-product-features-into-benefits-[video]](https://prodsens.live/wp-content/uploads/2025/03/32891-how-to-turn-product-features-into-benefits-video-380x250.png)
How to turn product features into benefits [Video]
Looking for more? Why not check out some related reading 👇 How to make your messaging punchy with…
Quarterly State of the Union template
As a product marketer, you’re constantly juggling insights, feedback, and strategic initiatives. But without a clear way to…
Product marketing in the healthcare industry eBook
Marketing healthcare products comes with unique obstacles – stringent regulations, the need for credibility, and complex sales processes. …
How ecosystems can make or break your business
Ecosystems can make or break your brand. See what went wrong (and right) for Zume, Kodak, Apple, and…
RACI matrix template
Struggling with project roles getting blurred? The RACI matrix template helps you clearly define who’s responsible, accountable, consulted,…
Don’t turn on your product marketing engine before getting your fundamentals right
In B2B software, many founders and marketers are eager to scale their marketing efforts. However, diving into marketing…
