Browsing Tag
Product Marketing Strategy
43 posts
Bringing product marketing and product management together
This article is based on Aya Tange’s talk at the Product Marketing Summit in London. As a PMA…
Value marketing: How to resonate with your customers’ values
Imagine unlocking a marketing strategy so powerful, it not only draws customers to your brand but keeps them…
5 inbound marketing trends to look out for in 2024
The marketing industry is more dynamic than ever, with new trends emerging all the time. That means traditional…
Why your PMM strategies fail and how Product Marketing Certified: Core can help you win
Before diving into the nuances of why strategies might falter, let’s grasp the essence of product marketing. An…
The art of government product marketing: Tailoring your proposal to public sector needs
Creating a great marketable product demands a clear vision, lots of patience, and a well-defined business structure. However,…
Merely tactical to deliberately strategic
This article is based on a presentation given by Jim Payne at the Product Marketing Summit in Denver.…
Unleash growth with inbound marketing
In the bustling modern marketplace, where consumers are constantly bombarded with promotional messages, the challenge lies not just…
What is B2B messaging? Strategies for skillful communication
Effective business-to-business (B2B) messaging is crucial for cutting through noise, engaging prospects, and driving conversions and growth. But…
From concept to completion: Navigating the beta launch journey
Do your product betas feel more like a beta test for your patience? I’ve been there too! As…
Product Marketing Team Charter (or how to get everyone to stop telling PMM what to do)
A few years ago, I had just wrapped up a hectic Friday afternoon that looked like this: An…
