Browsing Tag
Product Management
1239 posts
Why setting short-term goals can be problematic for high-tech companies
The most common scenario we see among high-tech companies is mistakenly defined by marketing practices inherited from traditional…
What is product messaging?
So, when we say “messaging”, we don’t directly mean SMS or text messaging (although this can play an…
When to get technical and when not to in product marketing
As product marketers, we walk the line between storytelling and specificity. Lean too far into features, and you…
PMM power-prompts: Positioning and messaging
Creating positioning and messaging that cuts through the noise and drives real business impact is the no.1 job…
Building and managing AI teammates: A strategic playbook
What if AI could work as your teammate, not just a tool? Good news: it can! I’m here…
![how-affinity-went-from-22%-to-80%-arr-wins-in-one-campaign-[video]](https://prodsens.live/wp-content/uploads/2025/06/35990-how-affinity-went-from-22-to-80-arr-wins-in-one-campaign-video-380x250.png)
How Abacum tripled its revenue without adding headcount…then raised a $60M Series B
After a huge year of growth, Abacum just raised a $60M Series B. In this episode of The…
How to turn experience into interview-winning proof points: Part 1
The secret to landing your next product marketing job? It’s not just what you’ve done – it’s how…
Best AI tools for GTM 2025
Looking to optimize your go-to-market (GTM) efforts? We’ve got you covered. Our AI tools for GTM resource is…
Preparing Leaders and Stakeholders to Support Product Operating Model Pilot Teams
A single champion can often inspire an organization to shift to the product operating model—especially if that champion…
