The Vercel Bill Conversation Every Startup Avoids (Until It’s Too Late)
Our team was shocked when we received a $4,700 Vercel bill. The architecture we had set up was…
Moving from persona artifacts to living, decision-driving customer models
A technical system architecture for product marketers that wins deals I still have the last persona deck I…
Strategic curiosity: PMMs’ competitive advantage for revenue impact
As a solo PMM, I was drowning in possible priorities: competitive intel, launch plans, sales enablement, content calendars.…
How to prove your impact as a solo PMM (even when nothing is defined)
If you’ve ever been the only PMM or the only marketer, you know the drill: Sales wants enablement…