Browsing Tag
Metrics & OKRs
35 posts
Expert advice for inspiring an underachieving product marketing team (and why it happens)
The reality of working with a team is that sometimes, despite everyone’s best efforts, product marketing goals may…
State of Product Marketing Metrics 2023 survey
We’re digging deep into uncharted territory with an enthralling, upcoming report: State of Product Marketing Metrics 2023 is…
Qualitative vs quantitative research
Data analysis is a broad and often complex subject to get to grips with, it can overwhelm even…
Working cross-functionally to establish product marketing OKRs | Rebecca Geraghty, VP of Product Marketing at Publicis Media
It’s the final Product Marketing Insider episode of 2022, and we’ve got an awesome episode as we prepare…
How to choose the right KPIs for your A/B tests
In my 20 years of UX design experience, I’ve learned that A/B testing should be the key element…
