Browsing Tag
Customer Marketing
21 posts
What is customer marketing?
Customer marketing is a term referring to any marketing activity or marketing campaign that’s aimed at your current…
How customer marketing and product marketing collaborate to drive long-term growth
In product marketing, discussions often revolve around positioning, enablement, go-to-market strategies, and more. However, there’s less focus on…
6 best practices for creating engaging case studies
When was the last time you chose a restaurant without checking customer reviews? Likely never. The same principle…
The role of customer advocacy in sales and support
Product marketing and sales teams continue to collaborate closely with one another in a bid to fulfill short…
The power of conversational marketing
Customers have changed. They expect businesses to be available around the clock and offer personalized experiences, with seamless…
![how-to-conduct-effective-customer-interviews-[video]](https://prodsens.live/wp-content/uploads/2024/08/26660-how-to-conduct-effective-customer-interviews-video-380x250.png)
How to conduct effective customer interviews [VIDEO]
Learn more Enjoyed this video? Why not check out some related reading 👇 How to conduct effective win-loss…
Customer journey map framework
The customer journey map helps marketers and customer success professionals visualize and optimize the entire customer experience.
How the hidden stakeholder in edtech holds product marketing accountable
The business of education gives everyone involved a seat at the table – except the kids who use…
PMM charters and proof customers actually believe with Mark Huber and Alex Eaton from User Evidence
In this episode of Product Marketing Life, our host Collin Mayjack sits down with the boys behind UserEvidence,…
Validating customer needs in a world of “shiny objects”
Product marketing is a kaleidoscope of constant change, and it’s easy to get swept up by the latest…
