Browsing Tag
Customer Marketing
14 posts
How the hidden stakeholder in edtech holds product marketing accountable
The business of education gives everyone involved a seat at the table – except the kids who use…
PMM charters and proof customers actually believe with Mark Huber and Alex Eaton from User Evidence
In this episode of Product Marketing Life, our host Collin Mayjack sits down with the boys behind UserEvidence,…
Validating customer needs in a world of “shiny objects”
Product marketing is a kaleidoscope of constant change, and it’s easy to get swept up by the latest…
Casual chats won’t cut it: How to plan productive customer interviews with Katharine Hibson
In this episode of Product Marketing Life, Mark Assini is joined by experienced marketing consultant at Broadridge, Katharine…
Top ten best practices for driving customer demand
This article is based on a presentation by Seema and Shanann at the Customer Marketing Summit. Catch up…
Customer ratings & reviews: 7 Strategies to maximize your business’s influence
Are you tired of shouting from the rooftops about how great your local business is, but still struggling…
Examine the difference between strategic and tactical marketing
In the dynamic landscape of marketing, two essential components play a critical role in achieving business objectives: strategic…
How customer marketers contribute to product marketing | Zoey Morck, Customer Marketing Manager at Logz.io
In this episode of Product Marketing Life, host Mark Assini welcomes Zoey Morck, Customer Marketing Manager at Logz.io.…
5 lessons on growth culture from building a decacorn
This article derives from a podcast on CMO Convo, hosted by Will Whitham, Senior Copywriter at our sister…
5 key strategies to take your customer obsession to the next level
This article derives from a presentation from the Masters of Product Marketing event in October 2022. Catch up…
