Browsing Tag
Customer & Market Research
46 posts
Qualitative vs quantitative research
Data analysis is a broad and often complex subject to get to grips with, it can overwhelm even…
The ultimate guide to consumer insights
This article derives from a Q+A at the Product Marketing Summit, Seattle in 2022. For more exclusive content,…
State of Market Research 2023 survey
Marketing requires a ton of research, which means it’s essential to know whether you’re doing it right. To…
Meet the Masters: Customer Research with Lauren Culbertson
Welcome back to Meet the Masters – a podcast series to discuss the key facets of product marketing,…
Getting to grips with Customer Advisory Boards and their benefits
Creating and launching a product is one thing but developing and improving it is another. One of the…
How to determine your ideal customer profile
My name’s Yael Davidowitz-Neu, and I’m the Director of Product Marketing at Cyxtera. In this article, I’ll be…
