Browsing Tag
Customer & Market Research
46 posts
Unlocking sales productivity: Proven ways marketing can support sales
No matter the organization’s size, sales and marketing should be partners. They’re both the face of the company.…
The power of micro-moments in product marketing
For most of us, our daily lives are completely intertwined with digital tools. The simple act of communicating,…
How to compete in a hyperactive market with Reggie Waterman
In this episode of Product Marketing Maestros, host Nitin Kartik interviews Reggie Waterman, a Product Marketing Alliance Ambassador…
What product marketers need to know about running multi-country user surveys
Surveys are an important avenue for marketers to know about their customers. But often, companies sell products globally…
Turning conversations into insights with social listening
There are millions of conversations happening each and every day among the 4.9 billion people using social media.…
The power of asking ‘why?’ A case study for market research
In this episode of Product Marketing Maestros, guest Andrea Saez, Senior Product Marketing Manager at Unmind, shares a…
How to get better ROI on content marketing surveys
Compelling content marketing tells a story that accomplishes three objectives. First, it generates clicks in digital marketing campaigns…
5 reasons why businesses should not ignore customer feedback
Product managers are often extremely invested in their creations, making them resistant to feedback. Their defensiveness is easy…
Flirting with feedback: A product marketing manager’s dilemma
This article is based on a presentation given by Mina Kirollos at the Product Marketing Summit in Sydney.…
How to build a winning API monetization strategy
We all know that APIs power our applications. As API products have transformed into powerful tools for enhancing…
