Browsing Tag
Consumer Psychology
7 posts
What factors influence consumer behavior?
Several factors influence consumer behavior, including psychological, social, cultural, personal, and economic. Product marketers must understand how these…
The real value of product marketing: A journey from shoes to superyachts
Have you ever sat across from a recruiter who said you’re amazing, you’ve got all the right skills,…
Get your message right: Using science to move decision-makers
Did you know that in online poker, the objectively best cards only win about 12% of the time?…
Hacking human nature: How applying behavioural science can make your product appear better value
Discover the power of behavioral science in product marketing with this insightful video. Join us as we explore…
3 product marketing scams – and how to combat them
Let me start by telling you three stories. Gregor MacGregor: An adventure into the unknown In 1820, a…
Tapping into the emotions behind B2B buying decisions
This article is based on Mike Berger’s brilliant talk at the Product Marketing Summit in Seattle. As a…
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Boost revenue with these pricing psychology hacks [Video]
Learn more Enjoyed this video? Why not check out some related reading👇 How to boost your product’s value…
