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Articles
346 posts
Content for niche audiences: strategies that deliver results
Every product marketer who launches products for industries with niche audiences knows that creating content for these audiences…
How long does it take developers to fully adopt your product?
If you’re building for developers, you already know this: they don’t just jump in after watching a sales…
When to get technical and when not to in product marketing
As product marketers, we walk the line between storytelling and specificity. Lean too far into features, and you…
Building and managing AI teammates: A strategic playbook
What if AI could work as your teammate, not just a tool? Good news: it can! I’m here…
How to turn experience into interview-winning proof points: Part 1
The secret to landing your next product marketing job? It’s not just what you’ve done – it’s how…
Weighing your options when deciding between developing systems or using third-party tools
It doesn’t matter what industry your business is in – there’s a good chance you rely on software…
Beyond the launch: Unlock the levers to drive real revenue growth
As a product marketer, it’s easy to get caught up in the excitement of launching new products. After…
How far has PMM come in the last 7 years?
“Product marketers are the people responsible for being able to deeply understand and therefore articulate what is different…
Retention is the new growth: Unlocking the power of the PMM–CS partnership
Customer acquisition costs are higher than ever, and still climbing. The era of chasing market share at any…
Unlocking developer mindshare: How open source tools fuel product-led growth
Marketing to developers is tough. Unlike typical B2B buyers, developers want hands-on experience with tools before making decisions.…
