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Articles
364 posts
Mastering dual audiences: How to launch products for both B2B and B2C
Have you ever tried to launch a product that needs to resonate with two completely different audiences? It’s…
What kind of product marketing tools do your competitors use (from 3 years of data)?
In product marketing, the right tools don’t just make your life easier, they also help you succeed –…
How to turn experience into interview-winning proof points: Part three
Welcome back to our four-part series dedicated to decoding product marketing job descriptions! In the last installment, we…
Mastering product-led, sales-led, and marketing-led strategies: The definitive guide
As the market becomes increasingly dynamic and competitive, businesses are on the lookout for better ways to grow…
Scaling personalization in growth marketing: A playbook for pmms and demand gen
Personalization isn’t just a nice-to-have anymore. It’s a cornerstone of modern growth marketing. When done right, it drives…
How Dojo achieved 25% growth without launching a new product
As product marketers, we often shine brightest during major product launches. We get to feel like superheroes as…
One-person product marketing: The challenges and rewards
About ten months ago, my role shifted from product operations to product marketing – a brand-new function on…
When to rebrand after a merger or acquisition: A product marketing perspective
Are mergers and acquisitions the corporate version of an arranged marriage? They could be. Two companies, sometimes wildly…
3 product marketing scams – and how to combat them
Let me start by telling you three stories. Gregor MacGregor: An adventure into the unknown In 1820, a…
Product marketing in the maritime industry – from start-up to established organization
The maritime industry is complex, deeply traditional, and increasingly at the intersection of innovation and regulation. While often…
