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The PMM playbook for cross-functional influence
Ever feel like product marketing only gets brought in after the real decisions are made? You’re asked to…
Leadership at warp speed: Managing PMM teams through hypergrowth
Hypergrowth doesn’t always knock on your door. It often barges in without warning, disrupting quarterly plans, launches, and…
The long and the short of it: Writing white papers with impact
Oh God, here it comes. A product manager sidles over to your desk (or, perhaps more accurately, into…
How five PMMs rebuilt sales enablement with agentic AI
About a year ago, I was standing in front of my product marketing team at AppDirect, making what…
Blueprint for a high-impact PMM org: Roles, structure, and growth pathways
Product marketing has always been one of the most difficult functions to define. Depending on the company, a…
Product Marketing Landscape and Salary Survey 2026
Each year, 100s of product marketers contribute to the most trusted research in our field: The State of…
The metrics that really matter to the C-suite
Most product companies do not suffer from a lack of metrics. They suffer from a lack of alignment…
Leadership unlocked: Transforming your PMM career trajectory
Let me tell you something that might surprise you. When I was offered my first product marketing role,…
5 tech trends every PMM needs to track in 2026
There are moments in business where the underlying assumptions everyone’s been operating under either phase out or stop…
The future of GTM: People = brand
For most of its history, GTM was a backstage function: segmentation, pipeline, enablement, partner onboarding, campaign orchestration. Leaders…