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Articles
401 posts
Adapt or fall behind: How to stay ahead of change as a PMM leader
What if the only constant in your career is change itself? Some people seem to embrace it with…
Not all features are created equal: Using the Kano Model in your messaging
Picture this: You’re at a restaurant, and the waiter proudly announces that their kitchen uses clean water and…
Thinking about a product marketing role in health tech? Here’s what you need to know.
The B2B healthcare space can be pretty complex, but it’s also full of exciting opportunities for innovation and…
Why your product needs a narrative: A practical guide to the Product Narrative Canvas
After working on thousands of products, I’ve learned something simple but consistent: features rarely win on their own.…
How Aircall aligns PMM and sales enablement for revenue impact
Let us paint you a picture that might feel a little too familiar. You’ve just launched an amazing…
Decoding the brand signals behind high-velocity startups
At high-growth startups, perception is not just a byproduct of success. It is a lever for creating it.…
Creating your product marketing portfolio: Examples, tools, and tips
A strong product marketing portfolio is the best way to show recruiters what you’re capable of – in…
Why podcasting belongs in your GTM stack – even when you’re bootstrapped
Podcasting gives product marketing room to tell the story. Reality check. PMMs, you’re not in a demand gen…
Winning hearts, not eye-rolls: The PMM’s guide to customer-centric messaging
Have you ever read a piece of marketing content and just wanted to gag? As marketers, we’ve all…
How doing my own customer research changed everything
Every product marketer is told the same thing: “You need to know your customer.” It’s the foundation of…
