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Product Management
3234 posts
Are you explaining features or actually crafting messaging?
PMMnow is your chance to stream exclusive talks and presentations, hosted by product marketing experts and industry leaders.…
A PMM leader’s first 100 days, done right
I’ve inherited product marketing teams six times now. Six different companies, six different starting points, six completely different…
How to use Claude Fable 5 as a product marketer
Every product marketer is sitting on more evidence than they will ever have time to read. The win/loss…
What I’d do in my first 90 days as a PMM at a new company
Growing up, I was often told that first impressions matter most. I assumed that meant how I dressed…
Quality of Evidence – All Things Product Podcast with Teresa Torres & Petra Wille
Listen to this episode on: Spotify | Apple Podcasts You’ve got behavioral analytics, support tickets, sales call notes,…
Documentation as GTM: The most underrated PMM asset
There is a moment I have watched play out in almost every PMM meeting I have been in,…
How we climbed the AI maturity mountain and proved ROI
There’s a version of the story I’m going to tell that sounds very clean in hindsight: We adopted…
How to use market segmentation to drive strategic business decisions
What is market segmentation? Market segmentation is the process of dividing a broad target market into subsets, or…
From COVID Pivot to AI World Building: How Snapbar Reinvented the Photo Experience
Listen to this episode on: Spotify | Apple Podcasts What does it take to reinvent a 14-year-old company—not…