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Product Management
3113 posts
How to Create a Feature Launch Plan + Best Practices
Are you looking for a way to drive user retention and product adoption? You’re likely considering adding new…
How to Create a Feature Launch Plan + Best Practices
Are you looking for a way to drive user retention and product adoption? You’re likely considering adding new…
“The PMM Scholar program is as technical as it is fun.” – PMM Scholar Program with Sandra Wahiga
Sandra Wahiga is a Country Marketing Manager based in Nairobi, Kenya with a keen interest in the product…
Validating customer needs in a world of “shiny objects”
Product marketing is a kaleidoscope of constant change, and it’s easy to get swept up by the latest…
Crafting a go-to-market strategy for enterprise product management
This article delves into the distinct challenges and essential strategies for a successful Go-to-Market (GTM) approach within the…
How to deliver differentiated value when you’re not there
Since B2B buyers have completed up to 70% of their buyer journey before they reach out to a…
Managing feature requests: a guide for product managers
We’ve gathered together some of the best advice around to help you manage expectations and manage your feature…
SUNDAY REWIND: How do you build a successful product team?
This week’s Sunday Rewind is a look back to a report from 2021 in which we spoke to…
Positioning: Art or science?
Positioning: Art or science? This article is based on Julien Sauvage’s talk at the Product Marketing Summit in…
Achieving product market fit for startups: From 20 product marketing experts
According to John Pennypacker, VP of Sales and Marketing at Deep Cognition, achieving product market fit (PMF) is…
