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Product Management
3113 posts
4 steps for building a strategic competitive intelligence program
This article is based on Maureen West’s talk at the Product Marketing Summit in Chicago. As a PMA…
“Nobody cares about your vision” with Anthony Pierri, Co-Founder of FletchPMM
In this episode of Product Marketing Life, host Collin Mayjack and guest Anthony Pierri, Co-Founder of FletchPMM, talk…
Customer feedback is product management
Customer feedback provides cross-functional teams with confirmation that they are on the right path, which leads to the…
What I learned from my journey into freelance product management
What I learned from my journey into freelance product management. In 2017, I left my full-time job to…
25 Product Marketing KPIs & Metrics to Track Success
At its foundation, product marketing defines what products will be marketed, to whom, how, for how much, and…
How to Create a Product Brief: Strategies, Best Practices, and Examples
Launching a new product or feature has many moving parts, from managing budgets, ensuring all your stakeholders and…
Cutting-Edge Product Management Trends to Stay Ahead in 2024
Modern product management took shape in 1931 when Neil H. McElroy advocated for hiring at Procter & Gamble…
Principles of rapid innovation
Unlock the potential of Agile product management with actionable strategies to overcome challenges like backlog management and prioritization.…
A Deep Dive into RICE Prioritization with Ready-to-Use Templates
Fantastic new ideas, market research, user feedback—you have everything to create the perfect products. But how do you…
Turning conversations into insights with social listening
There are millions of conversations happening each and every day among the 4.9 billion people using social media.…
