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Product Management
3184 posts
A Comprehensive Guide to Become a Successful Product Manager
The demand for skilled product managers has never been higher. Companies across all industries are seeking talented professionals…
How to Create a Successful Product Strategy: A Step-by-Step Guide
Do you want to learn how to create a successful product strategy? Let’s start with why you need…
Top 5 takeaways from McKinsey’s report on the importance of PMMs
McKinsey & Company has just dropped a bombshell report on product marketing, and we’re here to break it…
How to measure and increase the ROI of event sponsorship
Despite tightening marketing budgets, in-person events continue to be a core marketing channel for B2B SaaS companies. According…
Personal experience: test task to search for a junior product manager vacancy
In this article, Hermann Antonov, Head of Product at CSI, shares his approach to creating an effective test…
Marketing Leaders: 5 Ways to Not Get Fired, with Kyle Lacy, CMO at Jellyfish
Live from the SaaStock USA 2024 Scale Stage, Kyle Lacy (CMO, Jellyfish) tells marketing leaders the five ways…
Unlocking sales productivity: Proven ways marketing can support sales
No matter the organization’s size, sales and marketing should be partners. They’re both the face of the company.…
Product in Practice: Testing Assumptions Was Tricky But the Convo Team Didn’t Give Up
Identifying and testing assumptions is a critical part of continuous discovery. But what happens when your assumption tests…
The illusion of quick fixes in organisational change – Steve Hearsum (Consultant, Author)
Can organisational change truly rely on quick fixes, or are we missing the bigger picture? Join our engaging…
Cracking the code to excellent product team management
This article delves into the fundamental principles required to establish a culture of excellence within a product team.…
