Browsing Category
Marketing
3586 posts
Married at 28, divorcing at 29 — how I learned to own the narrative
At 28, I thought I was building the life I’d always dreamed of. I got engaged, shared it…
Machine learning in email marketing: What drives revenue growth (and what doesn’t)
TL;DR: Machine learning in email marketing uses algorithms to personalize content, optimize send times, and predict customer behavior…
Loop Marketing strategy: A framework for stellar AI-era growth
Something’s been throwing marketers for a loop lately. (Eye-roll level pun very much intended.) Instead of turning to…
Why brands should stop overlooking their most powerful influencers: customers
Every January, I sit down to write my predictions for the year ahead in social media and consumer…
It’s all about you
It’s a marketer’s dream: Hosting a sold-out event for 10k attendees. That brands are begging to be a…
Content marketing vs inbound marketing (& why they both still matter)
If there’s one thing I’ve learned in years as a marketer, it’s that understanding the key distinctions of content…
How to create AI prompts that eliminate bias and increase conversions
AI usage is on the rise, especially in marketing. Data from HubSpot’s AI Trends in Marketing report showed…
AI email marketing analytics: 5 performance metrics every marketer should track for revenue growth
Email marketing analytics have evolved far beyond open rates and click-throughs. Today’s AI-powered analytics can predict which subscribers…
How to migrate marketing automation workflows from legacy CRMs: A guide for B2B SaaS companies
When B2B SaaS companies decide to migrate from legacy CRM systems, one of their biggest concerns isn‘t just…
5 Digital Marketing Strategies for Nonprofit Silent Auctions
Between procuring items, investing in fundraising software, and partnering with vendors, silent auctions are one of the most…
