The Helpful Content Update Was Not What You Think
Are Google’s Helpful Content Updates affecting your rankings in unexpected ways? It might not be just about your…
Search Intent and the Organic Funnel — Whiteboard Friday
In this episode of Whiteboard Friday, Tom connects search intent to the organic funnel and how this can…
AI Bots — Who is Blocking and Why?
Are you considering blocking AI bots? Perhaps you think it’s crazy but want to see who it is.…
Google’s Navboost Queries and Brands in SEO
Are you still sleeping on brand as a ranking factor? Explore Tom’s detailed takeaways from the Google leak,…
4 Insights From the Google Leak — Whiteboard Friday
In this Whiteboard Friday, Tom touches on four particular insights gleaned from the recent Google documentation leak.
The Top SERP Features in 2024 — Whiteboard Friday
In this Whiteboard Friday, Tom takes us through the top SERP features of 2024 by both presence and…
What Is Google Clamping Down On? Spring 2024 Updates — Whiteboard Friday
Learn about Google updates from this Spring in this Whiteboard Friday with Tom Capper.
What are main() and __name__ in Python?
Technically, Python doesn’t require a specific main entry point like some other programming languages like C or Java.…
Who Should Block AI Bots?
In this blog post, Tom discusses the reasons why you might block AI bots. In many cases, this…