Is your Google Search Console showing a trend of plummeting clicks and soaring impressions? Welcome to “The Great Decoupling,” a seismic shift in how people are using the web driven by AI Overviews. In this episode of Whiteboard Friday, Tom explains how AI is fundamentally changing user behavior and what it means for your website’s strategy.
The Great Decoupling of Clicks and Impressions — Whiteboard Friday
Related Posts
The Key to Improving the Economy? Marketing to Women
It’s been a summer for the girls, at least from an economic perspective. Content that drew predominantly female…
Manage Your Content Budgets With ‘Bottle’ Episodes
The mega-hit Friends producers adopted a behind-the-scenes strategy that balanced the budget and delivered some of the best…
Will the X Avalanche Lead to a New Social Media Landscape for Marketers?
On Nov. 6, X saw its biggest one-day exodus in the Elon Musk era. In contrast, Bluesky grew…
