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Marketing
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How You Can Give Consumers More Choice in Advertising
Consumers have a love-hate relationship with digital advertising. On one hand, they want to learn about new products…
I Asked ChatGPT to Write 5 Types of Counteroffer Emails — Here’s What I Got
You’ve made it through multiple rounds of interviews, the hiring team has selected you as their top candidate,…
How to Keep Your Marketing Resume out of the Trash
There’s a great irony among the marketing profession. Most marketers are quite good at what they do—whether it…
16 Skills Every CMO Needs in 2024
It’s not easy to be CMOs today. They are tasked with everything from lead generation to digital strategy,…
Top SEO Tips for 2024 — Whiteboard Friday
It’s no surprise that in 2024, the main theme that we’re going to see is how to manage…
27 B2B Marketing Strategies That Will Deliver Success in 2024
“Strategy without tactics is a daydream; tactics without strategy is a nightmare.” Influenced by Sun Tzu, this quote…
The Insider Guide to Increasing Your Email Subscribers
What’s more important than sending out emails? Increasing email subscribers. Brands with large subscriber lists ultimately see more…
Air Canada’s Chatbot Fail Should Propel Marketers To Address These AI Questions
Air Canada tried to throw its chatbot under the bus because it gave wrong information to a customer.…
How to Use WordPress: Ultimate Guide to Building a WordPress Website
When you‘re just getting started with making a website, I know that the process of learning how to…
15 Post-Purchase Email Examples to Inspire Your Next Campaign
I recently ordered a swimsuit online to get ready for a beach vacation. Choosing between hundreds of swimsuit…