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11 Recommendations for Marketers in 2024 [New Data]
Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into…
Manage Your Content Budgets With ‘Bottle’ Episodes
The mega-hit Friends producers adopted a behind-the-scenes strategy that balanced the budget and delivered some of the best…
6-Step Checklist to Launch + Promote Gated Content
Gated content is a heavyweight in the content marketing ring, perfect for nailing conversions and pulling in leads.…
How to Write a Blog Post Outline That Leaves No Ambiguity
Writing a blog post without an outline is like going on a road trip without a map. Sure,…
How to Give Productive Feedback, According to HubSpot Managers & Editors
Have you ever been in a situation where one piece of feedback changed your life? I have! For…
Decoding the Mechanics of Brand Familiarity to Future-Proof Any Brand
In this article, Giulia sprinkles a bit of cognitive science in the marketing mix to showcase how leveraging…
How the SERPs Guide Content — Whiteboard Friday
From videos to featured snippets, discover how SERPs can help us with our content creation in this Whiteboard…
How to (and How Not to) Create a Buyer Persona
From where I sit, we have entered a new phase in the evolution of buyer persona maturity in…
How to Leverage Happy Customers to Promote Your Brand
Even with all of the advances and changes in the world of marketing, word-of-mouth is still the most…
How to Drive Digital Transformation with Marketing
We are living in a digital world. As a famous fictional alien group powered by technology might say:…