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Marketing
3762 posts
Content Editing: How To Handle Major Rewrites (and Prevent Them in the Future)
The draft is in — and the writer didn’t understand the assignment. Or an executive writes a story…
How to Use Power Queries in Excel
Though tech tools offer a wide variety of data management solutions, consolidating information from multiple sources remains a…
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11 Recommendations for Marketers in 2024 [New Data]
Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into…
Manage Your Content Budgets With ‘Bottle’ Episodes
The mega-hit Friends producers adopted a behind-the-scenes strategy that balanced the budget and delivered some of the best…
6-Step Checklist to Launch + Promote Gated Content
Gated content is a heavyweight in the content marketing ring, perfect for nailing conversions and pulling in leads.…
How to Write a Blog Post Outline That Leaves No Ambiguity
Writing a blog post without an outline is like going on a road trip without a map. Sure,…
How to Give Productive Feedback, According to HubSpot Managers & Editors
Have you ever been in a situation where one piece of feedback changed your life? I have! For…
Decoding the Mechanics of Brand Familiarity to Future-Proof Any Brand
In this article, Giulia sprinkles a bit of cognitive science in the marketing mix to showcase how leveraging…
How the SERPs Guide Content — Whiteboard Friday
From videos to featured snippets, discover how SERPs can help us with our content creation in this Whiteboard…
How to (and How Not to) Create a Buyer Persona
From where I sit, we have entered a new phase in the evolution of buyer persona maturity in…
