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Marketing
3761 posts
Murder! Mystery! Marketing! How Caspian Studios Brought Fiction to B2B Content
A-list actors. A who-dun-it narrative. More twists than an M. Night Shyamalan plot. No, it’s not the latest…
Why You Need People To Manage the Meaning of AI Content
If generative AI is ever to be more than a distracting novelty, you may need more people on…
Imani Ellis’ Guide to Using Research and Discovery to Build Your Event
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help…
How California Pizza Kitchen Embraces Change, Goes Viral on TikTok, and Gives Consumers FOMO
This week’s master has worked for Lou Malnati’s (pizza), Krispy Kreme (doughnuts), and now heads the marketing team…
What Are Brand Identity Elements?
Close your eyes and imagine the Starbucks siren logo in a bright HubSpot orange. At best, it’s jarring;…
21 Black Friday Marketing Strategies to Maximize Your Profits
Discover effective Black Friday marketing strategies to boost your profits. Learn actionable tips to stand out and succeed…
How To Create Helpful Content Post-HCU
What does it take to create helpful content post HCU? In this detailed guide, Maryann shares a blueprint…
3 Missteps with AI Image Generation and How You Should Be Using Them
For marketers, AI-generated imagery tools open up new possibilities for content personalization and campaign engagement…but only when applied…
AI Target Audience: What I Learned [+ Tools to Try]
I‘ll be honest: I don’t know anything about an “AI target audience” or finding an audience via AI.…
What’s Below the Line Marketing Anyway? I Dove Deep Into BTL Marketing to Find Out
I cringe whenever I look at how many unopened emails live in my work inbox. I’m lucky if…