Steps to mastery: First steps in mastering competitive intelligence
Want the definitive playbook on the competitive intelligence function? Want tried and true methods, templates, and frameworks you…
Unlocking the mind of a VP of Product Marketing | Harvey Lee, Product Marketing Alliance
Ever wondered what the world of a VP of Product Marketing looks like? Well, in this extra special…
How to create a value proposition
A powerful value proposition can be the difference between a prospective customer choosing your brand, or your competitor.…
Learner of the month, April 2023 | Kripa Sitaraman, VMware
Following the achievements of March’s learner of the month, Minesh Patel, Senior Product Marketing Manager at Vertex, Inc.,…
Product marketing life at a fast-moving startup | Bhargav Brahmbhatt, Senior Product Marketing Manager at Harness
In this episode of Product Marketing Life, host Mark Assini is joined by Bhargav Brahmbhatt, Senior Product Marketing…
Expert of the month, April 2023 | Nicholas Gregory, Global Head of Sales Enablement & Effectiveness at Qlik
After celebrating the feats of Div Manickam and Alex McDonnell in February and March, we’re thrilled to announce…
Lifting the lid on full-stack marketing | Sandeep Bhara, Group Director of Brand Marketing & Product Marketing at KingMakers
In this episode of Product Marketing Insider, host Lawrence Chapman is joined by Sandeep Bhara, Group Director of…
How customer marketers contribute to product marketing | Zoey Morck, Customer Marketing Manager at Logz.io
In this episode of Product Marketing Life, host Mark Assini welcomes Zoey Morck, Customer Marketing Manager at Logz.io.…
The importance of internal communication (plus how to crush it!)
Batman and Robin, Mario and Luigi, Kermit and Miss. Piggy; some things need to come as a pair…
Changing perceptions: Why non-senior product marketers CAN lead with authority | Ana Serrano, Global Product Marketing Lead at Salesforce
In this episode of the Product Marketing Insider podcast, host Lawrence Chapman, Senior Copywriter at Product Marketing Alliance,…