Inside the world of product marketing: A glimpse into the day of a Group Product Marketing Manager
This article is based on Jasmine’s appearance on the Product Marketing Life podcast. Listen to the episode in…
Master the vital elements of product marketing
Ever found yourself swimming against a deluge of product marketing jargon? We won’t hold it against you –…
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Dotting the i’s and crossing the t’s: Refine the intricacies of your Go-to-Market strategy [eBook]
Dotting the i’s and crossing the t’s: Refine the intricacies of your Go-to-Market strategy hones in on the…
“I wish every business function had a course like the Product Marketing: Core.”
Hot on the heels of April’s Learner of the Month, Kripa Sitaraman, Market Competitive Analyst, Product Marketing at…
“I used the win/loss template to create an entire win/loss program…” | Brianna Cabral, Arena
Following an unconventional route into a PMM career, Brianna Cabral, Product Marketing Manager at Arena, signed up for…
From the shark in a puddle to a goldfish in the ocean: Lessons from a first-year Product Marketer
In this episode of Product Marketing Insider, Lawrence Chapman is joined by Robbie Ware, Product Marketing Consultant, Platform…
Expert of the Month, May 2023 | Holly Watson, Senior Product Marketing Manager at Amazon Web Services (AWS)
The time’s arrived once again to place one of our product marketing experts under the figurative spotlight and…
Get hands-on, tactical GTM tuition and build your Go-to-Market Blueprint
Product launches are, arguably, the biggest and riskiest thing you do as a business. But what if we…
“I used the win/loss template to create an entire win/loss program…” | Brianna Cabral, Arena
Following an unconventional route into a PMM career, Brianna Cabral, Product Marketing Manager at Arena, signed up for…
Using ICP research when launching a new product | Jessica Andrews, VP Marketing at Copper
In this episode, host Mark Assini is joined by Jessica Andrews, VP of Marketing at Copper. During their…