Every AI product claims to be intelligent, predictive, and automated. None of that means much to buyers anymore.
This framework gives you a structured, nine-stage path to positioning that’s grounded in what your buyer actually needs, not just what your product does. You’ll audit your current claims, map the competitive landscape, uncover unclaimed outcome territory, and land on a position you can defend with real proof.
Created by Manoj Gunti, Head of Product Marketing – Data & AI at Google, this template turns the strategy from his article, Positioning AI products: A step-by-step guide, into a practical, fill-in-ready tool for your team.
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