On April 15, we are officially unveiling the next generation of product marketing excellence.
We’ve taken Product Marketing Certified: Core, the industry’s gold-standard certification, and rebuilt it from the ground up to reflect the high-velocity, AI-augmented, and strategically complex reality of product marketing in 2026.
Here is everything you need to know about the new Core.
What “meaningfully upgraded” actually means
When we set out to refresh Core, we had a choice: add a few videos to the end, or rethink the entire journey. We chose the latter.
We’ve added 40+ new chapters to the curriculum, ensuring that every nuance of the current PMM lifecycle is covered in granular detail.
Plus, all content has been updated for the AI-native product marketer – so instead of AI feeling like a bolt-on, it’s woven naturally throughout every module. Whether you’re mapping positioning, crafting messaging, or building a launch strategy, you’ll find practical, modern approaches that reflect how product marketing actually works today.
1. A curriculum built for 2026 and beyond
The “Core” of product marketing has expanded. While positioning and messaging remain vital, the how has changed. The 40+ new chapters dive deep into:
- Strategic narrative: Moving beyond features to tell stories that capture markets.
- AI-augmented workflows: How to use automation to scale research, copywriting, and competitive intelligence without losing the human touch.
- Advanced sales enablement: Turning sales teams into high-velocity engines with more than just a one-sheet.
And more.
2. Expert perspectives, refilmed for impact
Engagement is the key to retention. To make this the most immersive learning experience available, we brought in external industry experts to refilm and co-teach key chapters. Including:
- Irit Schwartz, Director of Product Marketing at Salesforce
- Ellen Humphreys, Product Marketing Lead, International at Vanta
- Daniella Delahunty-James, Head of Product Marketing at Paddle
- Daniela Kirchhubel, Head of Platform Product Marketing at Miro
These contributors bring real-world battle scars and fresh, diverse perspectives that move the needle.
3. The ultimate PMM toolkit
Theory only gets you so far. To ensure you can apply what you learn the very next day, we’ve overhauled our resource library.
This relaunch includes a massive injection of new templates, frameworks, and checklists. From sophisticated Van Westendorp Price Sensitivity Meters to Story Toolkits, these assets are designed to be downloaded, customized, and presented to your leadership team immediately.
Why retake Core?
If you are already certified, you might wonder if you need to revisit the material. The answer is a resounding yes.
The 40+ new chapters represent a massive shift in strategy. For seasoned pros, this is the most efficient way to “upskill” and ensure your methodology hasn’t become stagnant. For those new to the field, it provides a competitive edge that traditional, outdated courses simply cannot match. On April 15, the bar for “certified excellence” is being raised.
Frequently Asked Questions
1. When is the official relaunch date?
The new Product Marketing Certified: Core officially goes live on April 15.
2. You mentioned 40+ new chapters – is the course significantly longer?
It is more comprehensive, yes. While the foundational principles remain, we’ve added depth to areas that were previously high-level. You can still move at your own pace, focusing on the chapters most relevant to your current projects.
3. What happened to the old content?
This is a completely refreshed course, so it’s sold separately from the original. If you’ve already purchased the original course, great news! You’ll automatically get access to this new one, and it’ll be waiting for you on your dashboard. If you’re a new customer, you’ll only have access to the latest certification.
4. I’m already Core certified. Do I lose my status?
Not at all. Your certification remains valid. However, we highly recommend diving back in to complete the 40+ new chapters to stay current with modern best practices.
5. Will I get access to the new templates if I already bought the course?
Yes! All existing students with active access will find the new resources and chapters waiting in their dashboard on launch day.
6. Why did you refilm certain modules with external contributors?
We wanted to bring in voices from the front lines of different industries (B2B, B2C, SaaS, etc.) to ensure the advice is as practical and diverse as possible.
7. Does the new curriculum cover artificial intelligence?
Absolutely. AI is integrated into the chapters where it makes sense – such as research, messaging, and content scaling – rather than being a standalone “gimmick.”
This is because AI isn’t a separate discipline in product marketing… It’s a tool that enhances the work you’re already doing. Shoehorning it into its own chapter would make it feel optional, when really, it’s becoming an essential part of how modern product marketers operate.
8. Are there new exams for the relaunch?
Yes, the certification exams have been updated to include questions from the 50+ new chapters to ensure the “Core Certified” badge remains the most rigorous in the industry.
9. Can I see a list of the new chapters before I buy?
Yes, the full syllabus will be updated on our website on April 15, detailing every new addition.
10. Is this update included in my Pro+ membership?
Yes, all members with full course access will get the update automatically at no extra cost.
11. Will the price of the course change after April 15?
Nope. The price will remain the same, while the value has significantly increased. Talk about a bargain!
12. Who is the “New Core” for?
It’s for the career-starter looking for a foot in the door, and the Senior PMM looking to modernize their playbook and lead their team more effectively.
