From data points to compelling narratives

from-data-points-to-compelling-narratives

From data points to compelling narratives

PMMnow is your chance to stream exclusive talks and presentations, hosted by product marketing experts and industry leaders.

It’s a unique opportunity to watch the most sought-after product marketing content – ordinarily reserved for PMA Pro members. Each stream delves deep into a key product marketing topic, industry trend, or case study. Simply sign up to watch any of our upcoming live sessions.

🎥 Access exclusive talks and presentations
✅ Develop your understanding of key topics and trends
🗣 Hear from experienced product marketing leaders
👨‍💻 Enjoy regular in-depth sessions


Date: April 24, 2025
Time: 6:00pm BST | 2:00pm EDT
Location: Online

[Coming soon]

Data alone doesn’t drive action—stories do.

In a world overflowing with information, the ability to translate raw data into compelling narratives is a game-changer for marketers.

Join us for an exclusive session with Murjanatu Mutuwa as she unpacks the art of data-driven storytelling. From securing a role at Walmart with a single data insight to shaping strategies at eBay, Google, and Walmart, Murjanatu’s journey is a testament to the power of storytelling in business.


In this session, you’ll discover:

📊 The storytelling edge – Learn how to craft narratives that make data meaningful and memorable.
🎯 Driving decisions – Use data-backed stories to influence stakeholders and power your marketing campaigns.
💡 Lessons from the field – Real-world insights from a career at top global companies.


Meet the speaker:

Murjanatu Mutuwa, Product Marketing Lead, Walmart

Murjanatu is a strategic product marketing leader at Walmart Data Ventures, specializing in product positioning, messaging, and go-to-market strategy. With a data-driven approach, she bridges market needs with product offerings to drive growth. Passionate about storytelling, DEI, and creativity, she thrives on building connections and crafting impactful marketing strategies.

From data points to compelling narratives
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