Most companies target their content to people who will use their products. But GSK did it differently. It targeted a patient-adjacent audience with its Carerhood program, which was named Best Content Marketing Program in Health Care.
GSK Targets Patient-Adjacent Audience With Award-Winning Initiative
Related Posts
This Newsletter Growth Trend Is Straight from Wall Street
Welcome to Trends, a weekly newsletter with the zestiest business trends and actionable insights for entrepreneurs. So you’re…
![what-marketing-myopia-is-&-why-every-brand-should-avoid-it-[+examples]](https://prodsens.live/wp-content/uploads/2022/08/2833-what-marketing-myopia-is-why-every-brand-should-avoid-it-examples-380x250.jpg-23keepprotocol)
What Marketing Myopia Is & Why Every Brand Should Avoid It [+Examples]
Most businesses want to grow and be successful, but what they often don’t realize is that success doesn’t…
If Gen Z Changed the Game for Marketers, What Will Gen Alpha Be Like?
Right now, Gen Z is the main target audience for brands trying to stay relevant and attract new…
