Workday’s Super Bowl ad was more than just a commercial—it was a masterclass in brand marketing, authenticity, and cultural relevance. Having led seven Super Bowl campaigns, Erik will share how brand marketing made Workday shine on the biggest stage and why authenticity fuels lasting influence.
Key takeaways: – How to break through the noise and make a lasting impact on the biggest advertising stage – The power and ROI of borrowed interest in high-stakes brand marketing – Strategies for tapping into the social zeitgeist while staying authentic – Lessons from seven Super Bowl campaigns on what works (and what doesn’t) – What a truly integrated 360-degree Super Bowl campaign looks like in action
Erik Petersen, Senior Director, Global Brand Advertising and Media, Workday
