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What is market segmentation? | Overview and examples
Knowing your audience is marketing 101, but knowing how your product can benefit your audience in a market oversaturated with competitors takes a little more finesse. Segmentation arms you with the data needed to fulfill your target customers’ needs
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What is customer and market research?
Customer and market research means gathering insights into customer perspectives and market dynamics to improve strategic decision-making.
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Market segment vs. target market: What’s the difference?
What do these two foundational marketing concepts really mean, and how do they work together? Discover the key differences between these concepts, plus some real-world examples, and how to apply them for strategic audience targeting.
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Stevie Langford![Market segmentation explained: The smart way to target customers [Video]](https://www.productmarketingalliance.com/content/images/thumbnail/Market-segment-vs-target-market-whats-the-real-difference.jpg)
